100% Free Creator Tool

YouTube Sponsorship Rate Calculator

Calculate how much to charge brands for dedicated and integrated video sponsorships based on average views, CPM benchmarks, and deliverables.

Industry Standard CPM ($15 - $70)
Dedicated vs Integrated Multipliers
Package Deal & Deliverable Add-ons

Custom Brand Deal Rate Calculator

Expected / Average Views per Video 50,000 views
1,000 views 100,000 views 1,000,000+ views
Most Popular
Integrated Sponsorship
$0
30-60 second organic mid-roll read with dedicated trackable link
Dedicated Video
$0
Entire 8-15 minute video focused exclusively on brand's product or service
Sponsored Short / Reel
$0
60-second vertical Short / Reel with product feature and pinned comment

Recommended 3-Video Campaign Package

Includes 1 Dedicated Video + 2 Integrated Shoutouts + 2 Shorts (15% Bundle Discount applied)

$0

YouTube Brand Deal Pricing Benchmarks (2026)

Compare standard industry pricing across creator tiers so you never undercharge when negotiating with brands or influencer agencies.

Channel Tier Average Views Integrated Rate (60s) Dedicated Video Rate
Nano Creator 1k – 5k views $50 – $150 $150 – $450
Micro Creator 5k – 25k views $200 – $750 $600 – $2,250
Mid-Tier Creator 25k – 100k views $1,000 – $3,500 $3,000 – $10,500
Macro Creator 100k – 500k views $4,000 – $18,000 $12,000 – $50,000
Elite Creator 500k+ views $20,000 – $75,000+ $60,000 – $200,000+

5 Sponsor Pitching Rules

How professional creators maximize brand revenue

  1. Never quote AdSense RPM: Brand deal CPM is 3x–10x higher than AdSense because brands buy access to high-trust audiences.
  2. Charge for Whitelisting: If the brand runs paid Meta/YouTube ads through your handle, add a minimum +30% usage fee.
  3. Pitch Multi-Video Bundles: Brands convert better on repeated exposure. Always offer a 3-video package with a 10%-15% discount.
  4. Set 30-Day Payment Terms: Require 50% upfront for new brand partners and net-30 upon publication.
  5. Guarantee Deliverables, Not Views: Quote based on your 30-day median views, never promised virality.

Export Rate Card

Send this calculated rate sheet to brands or talent agents

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Frequently Asked Questions

How much should I charge for an integrated YouTube sponsorship? −
Integrated YouTube sponsorships (30 to 60-second mid-roll shoutouts) typically charge between $20.00 and $45.00 CPM (Cost Per Mille / per 1,000 projected views). For example, a channel averaging 50,000 views per video in a tech niche should charge approximately $1,500 to $2,000 per integrated video.
What is the difference in price between an integrated and dedicated video? −
A fully dedicated brand video (where the entire topic and content revolve around the sponsor) is priced at 2.5x to 3.5x the cost of an integrated shoutout. This accounts for exclusivity, increased production effort, and the risk of lower algorithmic viewer retention.
Should I charge extra for paid ad whitelisting and usage rights? −
Yes, always! If a brand wants to use your video clips, likeness, or handle for paid ads on Meta, TikTok, or YouTube (whitelisting / Spark Ads), industry standard dictates charging an additional 30% to 50% licensing fee for 30 to 90 days of usage.

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